About
Hello, I am Weiye Huai (怀伟烨), and I go by Franklin in English. I am a senior at the University of International Business and Economics (UIBE) in Beijing, majoring in Business English and minoring in Finance with a focus on international markets.
I am a business student with practical experience in digital platform operations, audit, and cross-cultural research. My academic training combines business communication, finance, market analysis, and quantitative methods, enabling me to approach commercial questions with both analytical rigor and an international perspective.
Through internships at Kuaishou and KPMG and research projects in social media marketing and consumer communication, I have developed skills in user and market research, data analysis, project coordination, and strategy development. I am particularly interested in opportunities that connect consumer insight with digital growth, brand strategy, and international business.
Experience
- Music Promotion Operations Intern, Kuaishou
- Audit Intern, KPMG
- Research Lead, POP MART cross-cultural social media marketing study
- Research Assistant, co-speech gesture and cognition project
Education
University of International Business and Economics, Beijing, China
B.A. in Business English; Minor in Finance (International Markets), 2023–2027 (expected)
Relevant coursework includes Microeconomics, Macroeconomics, Econometrics, International Trade, Finance, and Business Data Analytics.