Business Student | Digital Marketing | Consumer Behavior
Professional record
A concise record of my academic background, experience, selected projects, and developing capabilities.
Request PDF copySep 2023 — Jun 2027
University of International Business and Economics · Beijing, China
Senior undergraduate. Relevant coursework includes Microeconomics, Macroeconomics, Econometrics, International Trade, Finance, and Business Data Analytics.
Dec 2025 — Mar 2026
Kuaishou · Beijing, China
Supported product operations, creator marketing, user growth, and ToB commercialization for a music promotion platform. Built a complaint risk-control mechanism, helped deliver a creator activation campaign with a 90.9% activation rate, managed KOL distribution across 11 creator communities, and contributed to integrated campaigns generating RMB 3.19 million in creator revenue.
Jan 2025 — Mar 2025
KPMG · Beijing, China
Supported a major bank's annual audit through audit working-paper preparation, Excel and SQL-based data checks, voucher testing, and inventory and asset verification.
Jun 2024 — Aug 2024
SSCI research project · Beijing, China
Assisted research on the cognitive mechanisms of co-speech gestures, coding short-video interaction data through Speech Act theory and analyzing how non-verbal language affects pragmatic intent and audience cognition.
Oct 2025 — Jun 2026
Research Lead
Led a study of localized Instagram and TikTok strategies, developed a social marketing evaluation model, and delivered recommendations on KOL localization and differentiated content.
Mar 2026 — Jun 2026
Core Team Member · University Silver Award
Tracked North American media and cultural trends, supported localized content operations, and contributed data-driven pricing and marketing budget recommendations.
Oct 2024 — Jun 2025
Core Team Member · DNF case study
Collected and coded user responses across Bilibili, Weibo, YouTube, and Reddit to map cross-platform communication patterns and narrative pathways.